Tristan Advertising offers strategic brand development services tailored to the unique identity and goals of each client. From brand positioning and messaging to visual identity and brand architecture, the agency ensures cohesive and impactful branding solutions. Our company offers services the process of bringing a brand to life by creating an image and tone of voice and conveying the message and core values to its audience. Applying strategic branding can help keep all elements, assets and components in line, consistent and on track to achieve your branding goals. That’s how Tristan Advertising hepls to bring your brand to life via strategic branding, but when developing the strategy itself, there’s a lot to consider. Tristan Advertising helps you break down the key factors that help your audience understand your brand as a living entity and a distinctive tone of voice.
We offers support on the each strategic branding process
1
Understanding your brand’s purpose and goals
Understanding the core purpose of your business and what you do is just as important as having your product or service down pat.
2
Defining your brand’s image
It might sound obvious, but without a strong identity, you won’t attract customers. If a potential client stumbles across your brand and has no understanding of who you are and what service you provide, they will leave without making a purchase.
3
Developing your brand’s persona
The persona of your brand is what makes it feel like a living being to your customers. It will add a human touch and help you to build a community around your product that new members of your audience can resonate with.
4
Curating your brand’s tone of voice
In strategic branding, your tone of voice dictates the way in which you communicate with your audience and talk about your business and its offerings. Your tone could be expert and professional, fun and witty, or supportive and reassuring depending on your market.
5
Researching your audience
Creating audience personas to help all departments within your business better understand the kind of people they need to market to and relate to on a human level. If your employees don’t understand the people who make up your target audience, then they don’t fully understand your brand—and your audience won’t, either.
6
Analyzing your competitors
It can help you learn the ins and outs of how your competition works and identify potential opportunities where you can outperform them. It also enables you to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards.
We work with ambitious entrepreneurs and corporates around the globe. We are happy to hear about how we can help build great things together.